The Art Of Selling At The Tradeshow
Jamal老师主讲
191分钟
13节课
课程特点

1.Picking a space  

2.Determine your objective

3.Design your Booth to sell

4.Prepare your marketing

5.What is your best opening line

6.Be creative to get people’s attention

课程介绍


都说展会是拓展客户的好方法,但公司每年参加展会,带来的效果却微乎其微。是不是展会真的没有作用?展会表示,不背这个锅。

很多公司都存在这样的误区,以为,我参加了=客户资源上升(业绩上升)。仔细想想你做了些什么,收了一堆名片,发了一堆名片,跟过来咨询的人聊了两句,觉得还不错?另外的时间,玩手机、吃东西、还是跟同事聊天......

公司总是愿意花大量的资金在参展上,但却连给员工的基本培训都没有。员工对参展的目的不了解,对自己该做什么没有规划,没有动力,甚至对公司和产品都没有足够的了解。这样的状态又怎么能发挥出展会的作用呢。

本课中,Jamel老师从展会选择,展位设计,员工选择与培训,如何高效沟通及竞争对手分析等大方面到邀请函写法,专业着装,身体语言等小细节,带大家从不同维度,全流程进行详细分析优化,力求提升大家的展会能力,不再做无用功。


展会中常犯的错误/误区


Failure can look like success.

Many business cards , you think you did great and you did not achieve your goals .

Companies do not train their employees ,  going without any objective , do not do follow well the leads.

Losing foucus why  your are there , using computer , playing with their phones.

Lack of motivation, only asked by their boss , no value , no enough expectations.


Put the right staff on booth


Who are the best people for the show?

Are they trained?

Do you have enough people for the show?

Do they know the company’s products and show objectives?

课程目录

The Art Of Selling At The Tradeshow

1 The Art Of Selling At The Tradeshow

12分钟

2 Tradeshow Selection

12分钟

3 Picking A Space&Determine Your Objective

15分钟

4 Design Your Booth To Sell

14分钟

5 Prepare Your Marketing

16分钟

6 Samples And Booth Display

16分钟

7 Put The Right Staff On Booth

9分钟

8.1 Communicate Effectively-1

12分钟

8.2 Communicate Effectively-2

14分钟

9 Competitor Analysis&Be Careful From The Spies

11分钟

10 Technologies To Use At The Tradeshow&using Media

15分钟

11 Four Strategies To Use For The Follow-up

25分钟

12 Tradeshow And Social Media

14分钟

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