老外营销思维课程介绍

Strategic Communication With Foreign Customers

Diego Antolini老师主讲

87分钟

6节课

在客户来访或者展会中如何与国外客户谈判，一直是外贸绕不开的话题，那么在老外眼里，他们是希望看到哪些内容，听到哪些内容呢？

Safety and Expertise 安全专业知识

Clear and Concise 清晰简洁

Quality Should Talk More Than You 品质证明一切

Observe Customer’s Reactions 观察顾客的反应

练习:外国买家想看什么，不想看什么

EXERCISE ： WHAT FOREIGN BUYERS WANT AND DON’T WANT TO SEE

TRAIN THE TEAM 培训团队

BOOTH SETUP 展会中步骤

ATTRACT CUSTOMERS 吸引客户

CUSTOMERS AND VISITORS 客户和访问者

30 SECONDS TO SELL 销售关键30秒

该说些什么

如何说话

在哪里卖

让顾客记住你

练习:以30秒与客户交谈为例

5.Strategic Communication With Foreign Customers: 1. Prepare For The Customer
17分钟; 2. The Factory Tour
18分钟; 3. Trade Shows Reception Strategies
12分钟; 4. Team Communication Training
14分钟; 5. Drive Customers to Your Booth
8分钟; 6. The “30 Seconds To Sell” strategy
15分钟